Wednesday, March 01, 2006

North By Northwest

I'm back from a week in Seattle for the Public Radio New Media Conference. It's put on by the IMA, an organization formed to address how the internet is changing public broadcasting. There were some really interesting sessions and speakers, and a clear consensus that we may be watching a huge opportunity pass us by if nothing is done. I was told by one presenter that public radio is in a better launch position than any internet start-up out there, thanks to the brand loyalty we enjoy. But just an hour later I was told by someone else that "our collective house is on fire and we have 12 to 18 months to put it out or we all die." So, it's a mixed bag to be sure - but hell, I'm willing to keep pushing the rock up the hill. More reaction (and a lot of industry speak) at the IMA Blog.