Thursday, May 26, 2005

No Plans to Quit the Day Job

Juan Cole has an interesting post on his blog today about the emergence of advertising on blogs. (It also appeared today on CNet News ). He outlines how Madison Avenue is trying to apply old standards in gauging the value of brand exposure on blogs. Cole argues that the habits of both blog readers and blog publishers make old advertising strategies moot. As for worries that advertising will corrupt the medium - he doesn't see much of a threat. It's an interesting piece, and an essential read for all you greedy bloggers out there.